For Colonia Il Profumo campaign, Acqua di Parma draws inspiration from Italian design as a metaphor for the union between tradition and modernity.
A recurring element in the shots is the terracotta decor, which characterizes Corte floor from Araldica collection, designed by Cristina Celestino, yellow-glazed exclusively for Acqua di Parma Visual Merchandising sets, handcrafted following our historic tradition.
Fornace, a perfect symbol of the encounter between classic and contemporary, is a reference to Colonia Il Profumo, a fragrance that combines timeless elegance and vibrant, modern sophistication.